Key Facts

1 There were 697,853 live births in England and Wales in 2014 – that’s nearly 700k potential customers.

2 In 2012 the UK Baby Products market was worth £418m.

3 75% of mothers surveyed said “If a friend or family member recommends a product or service I am much more likely to buy it”.

1 Mean age of mothers in 2015 was 30.3 years old.

4 Sales of Baby and Nursery Equipment are driven by the development of new products. Innovation can also create new reasons to buy even if they are second or third time parents.

2 Higher aged parents are considered to be more financially stable and hence have more money to spend on their baby’s care and convenience.

1 (Source: ONS). 2 (Source: 3 (Source: nVision Research). 4 (Source: Mintel)