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Key Facts

1 – There were 697,853 live births in England and Wales in 2014 – that’s nearly 700k potential customers.

2 – In 2012 the UK Baby Products market was worth £418m.

3 – 75% of mothers surveyed said “If a friend or family member recommends a product or service I am much more likely to buy it”.

1 – Mean age of mothers in 2015 was 30.3 years old.

4 – Sales of Baby and Nursery Equipment are driven by the development of new products. Innovation can also create new reasons to buyeven if they are second or third time parents.

2 – Higher aged parents are considered to be more financially stable and hence have more money to spend on their baby’s care and convenience.

(Source: ONS). (Source: (Source: nVision Research). (Source: Mintel)

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