1 – There were 697,853 live births in England and Wales in 2014 – that’s nearly 700k potential customers.
2 – In 2012 the UK Baby Products market was worth £418m.
3 – 75% of mothers surveyed said “If a friend or family member recommends a product or service I am much more likely to buy it”.
1 – Mean age of mothers in 2015 was 30.3 years old.
4 – Sales of Baby and Nursery Equipment are driven by the development of new products. Innovation can also create new reasons to buyeven if they are second or third time parents.
2 – Higher aged parents are considered to be more financially stable and hence have more money to spend on their baby’s care and convenience.
1 (Source: ONS). 2 (Source: Companiesandmarkets.com). 3 (Source: nVision Research). 4 (Source: Mintel)