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Hi, we’re Blackcurrant Babies

Here to help you get your brands into mums’ hands. Blackcurrant Babies is a sampling and distribution media agency. We Work with a number of partners to provide you with a network of mums open to sampling and providing feedback. We can provide; brand-to-hand product sampling, parental product engagement, sponsorship opportunities, and a whole range of  bespoke targeted marketing solutions.

  • We can target over 150,000 mums throughout the UK. Our audiences are affluent, brand conscious, high spending and
  • Our aim is to target mums in a trusted environment and product samples distributed via these types of classes is trialled and often discussed at subsequent sessions and within other social networks. By using puppets in class we can get mums and children to interact and engage with your brand, in a relaxed
  • We currently work with a growing number of national chains and privately run “mother and baby” networks, we extend our reach into nurseries, playgroups, leisure centres, and the NCT throughout the UK.
  • Our partners offer mums with children aged from birth to 7 years old a support that offer all sorts of enchanting, engaging, educational and fitness classes.

Our expertise lies in managing targeted campaigns, sampling to new audiences and most importantly providing opportunities for securing new customers for you.

2019 Children’s Activity Week

Blackcurrant Babies were proud to sponsor the 2019 Children’s Activity Week which took place from the 13th to the 17th May. The theme for 2019 Activity Week was #WatchMeFly.

Children’s Activity week is a nationwide celebration that showcases Children’s Activity Clubs nationwide. The event is expected saw thousands of children in clubs, classes and activities across the UK take on a ‘sponsored challenge’ to raise funds for charity partners Caudwell Children and The Children’s Activity Association.

It was a really popular and successful event and ambassadors Dick and Dom joined in with lots of amazing kids classes and clubs – so a big shout out to them!


This event is now over but you will be able to see the total raised for Caudwell Children by visiting

Jessica Lane, Founder of Blackcurrant Babies says:

‘The Children’s Activity week’ encourages children and families to have fun, stay healthy and raise money for Cauldwell Children an amazing charity that helps disabled children reach their full potential through practical and emotional support.

As a company that ‘puts brands in mum’s hands’ we work with lots of the amazing activity groups nationally and were really delighted to be sponsoring this week long event.

This year’s theme #WatchMe Fly was a great excuse for you and your little ones to dress up in your favourite flying themed outfits. Sadly I was not able to be seen flying over West London in my Supermum outfit, turns out I can’t fly after all.

A heartfelt thank you to all of the activity groups, parents and children who took part. We hope that as well as raising money for this brilliant cause you had lots of fun too.’

How we have helped Kiddylicious

Kiddylicious were looking to increase awareness of Kiddylicious product ranges to mothers with children aged between 6 months and 3 years.

Find out how we helped them.

Watch us in action and hear our song

Blackcurrant Babies - Hartbeeps Baby Rave

Hartbeeps  Baby Raves are brilliant fun for parents and their little ones – Kiddylicious sponsored this baby rave fundraising for Great Ormond Street.  Everyone had a fantastic day. In 2017 there will be a huge Summer Baby Rave and our Christmas Wonderland Baby Rave  – follow us on facebook  to find out more.

Winter Wonderland Baby Rave

This was the Magical Winter Wonderland that we held last year sponsored by Kiddylicious and had a Hartbeeps Baby Rave which you can see in this video! The event helped raised funds for the Children’s Air Ambulance.

Blackcurrant Babies - Hartbeeps Baby Rave

Here is another example of Hartbeeps Baby Rave held at Searles in 2016.

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