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The team at Blackcurrant Babies specialise in 'Putting brands in mum's and dad's hands'

Our expertise is in securing the right audiences to trial or sample your product and then managing the process from delivery to distribution

As well as getting your brands into mum’s or dad’s hands we can also:

  • Create awareness of your brand through the networks.
  • Promote sampling through social media to the relevant networks
  • Ask for (and encourage) follow-up feedback to provide you with invaluable customer insights.
  • Connect your brand to other well-known and respected partners.

We work hard to develop excellent relationships with our networks and part of this is about us delivering what we say we will when we say we will and providing good support materials to enable them to communicate key product information to their parents.

To find out more call Jess on + 44 (0) 7786231363 or e-mail

Our team includes

Jessica Lane, Managing Director and founder of Blackcurrant Babies

Jess has two children and spent several years at what seemed like every baby and toddler group in her area. She loved the groups as they were a great opportunity to meet other mums, many of whom have become lifelong friends. She realised fairly early on that the mumswould talk about products they had tried or places they had been with their children. She realised that these ‘networks’ of mums (and dads) could become a perfect environment to sample products aimed at babies and young children.

The idea of Blackcurrant Babies was formed and with her usual enthusiasm and ‘if you want something done give it to a busy Mum’ mantra, Jess has set up a company that works around her children and delivers an excellent service to her clients and her networks.

To find out more about Blackcurrant Babies and how they can help get your brand In Mum’s or Dad’s Hands email

Robert McNamara

Robert has worked closely with Jess for many years and it is his job to ensure that your brands get into mum’s and dad’s hands  He has excellent relationships with all the networks and ensures that distribution deadlines are met and  feedback collated. He will be the central point of contact between you and the networks and is perfectly placed to advise around quantities, pack sizes and to set up trial sampling to help inform a nationwide sampling programme.

Robert is the main carer to his now 8-year-old son and brings a father’s perspective to the world of parenthood. Like Jess, Robert has spent time at toddler sessions and lessons in his  area and really understands how important it is to make the sampling as pain free as possible for the group leaders.

He is on the board of Governors at a local primary school and on the committee of an Under 5’s Pre-school Charity . You can e-mail him on

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